ROLE
This position is based in the Singapore Saint Laurent office, directly reporting to the Client Engagement Director, Southeast Asia and Oceania to implement client activities with a focus on CRM analytics across the SEAO region.
MISSION
· Analyze customer behavior and market dynamics, translate the findings into actionable recommendations and identify opportunities to optimize business performance and customers retention and recruitment across the SEAO region
· Generate regular dashboard reports for retail teams to review program effectiveness, present analytic solutions to improve retention, recruitment and reactivation of customers for the local market
· Provide end to end analytics to support regional CRM strategies and events through financial projection, target selection, pre-event customer analysis and post-event evaluation
· Implement the digital CRM strategies and smooth the online client reach-out flow
· Provide backend support for CRM digital tools such as client contact message, E-card, digital Lookbook and client reassignment etc.
· Perform regular data cleaning and maintenance of customer data to ensure the most accurate and valid database for activation and analysis
· Consolidate marketing tools order from local markets and manage budget
· Support monthly business review report preparation
· Participate in ad-hoc projects and CRM events as assigned
