A Marketing Manager manages the implementation of branding and marketing efforts for an organisation. Responsibility for managing the brand image, marketing communications and promotional campaign lies with the Manager, who also guides marketing research on brand awareness, market trends and target consumer landscape. The Manager then develops measures based on this research to enhance promotion of product and service offerings.
Innovative and resourceful, this individual leverages on business intelligence, including data analytics, to identify key market trends and major industry events and activities, and develop successful marketing programmes and initiatives.
Mentoring direct reports and providing tactical guidance on marketing campaigns and activities is part of the job, as is frequent commute to identify and develop key marketing opportunities, and extensive networking.
Marketing Manager Job Responsibilities:
- Contributes to marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Obtains market share by developing marketing plans and programs for each product and directing promotional support.
- Maintains relations with customers by organizing and developing specific customer-relations programs and determining company presence at conventions, annual meetings, trade associations, and seminars.
- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
- Develops new uses for existing products by analyzing statistics regarding market development, acquiring and analyzing data, and consulting with internal and external sources.
- Maintains research database by identifying and assembling marketing information.
- Provides marketing information by answering questions and requests.
- Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
- Completes marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Maintains marketing staff by recruiting, selecting, orienting, and training employees.
- Maintains marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
- Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.
