Roles & Responsibilities:
We are seeking a dynamic Digital Marketing Executive with a passion for creative campaigns in the finance sector. You will play a central role in shaping our digital marketing strategies, focusing on captivating content that resonates with our audience.
Responsibilities:
• Craft compelling copy for different formats, ensuring it aligns with our brand voice and effectively communicates key messages.
• Collaborate with creative teams to produce high-quality content, including articles, blog posts, social media updates, and promotional materials.
• Develop and maintain a content calendar to plan and organize email campaigns in advance.
• Develop and execute innovative YouTube campaigns targeting the finance audience, crafting engaging content tailored for the platform.
• Manage and optimize digital advertising campaigns to align with performance objectives and finance-focused messaging.
• Implement SEO best practices to enhance content visibility and engagement across search engines and social media.
• Create effective media buying strategies and negotiate ad space with media outlets.
• Participate in media planning to identify target audiences and craft impactful campaigns.
• Utilize YouTube Analytics to track, analyse, and report on campaign performance, making data-driven optimizations.
• Manage budgets effectively to ensure efficient allocation of resources and maximize ROI for digital campaigns.
• Conduct market research to identify trends and insights that inform content strategy and audience targeting.
Qualifications:
• Bachelor’s degree in digital marketing or relevant qualifications.
Experience/Skills:
• 3 to 5 years of experience in digital marketing, with a focus on copywriting and content creation, and youtube marketing.
• Creative mindset with a talent for generating innovative marketing ideas tailored to the finance audience.
• Proven track record of creating engaging and effective digital content.
• Excellent communication skills and a collaborative approach to working with cross-functional teams.
• Strong project and time management abilities, with the capability to prioritize and meet deadlines in a fast-paced environment.
• Familiarity with trading in stocks is a plus.
