To support the Marketing lead and coordinate with local markets and agencies to adapt regional and Head Office material for effective local use.
Location: Central
Salary up to $4500
6 Month contract
Job Description
Revenue Generation and Campaigns
- Support in adapting Head Office campaigns to be effective in the local market
- Support the effectiveness of local campaigns by checking local language and cultural considerations
- Leverage local contacts, insights, and opportunities to drive additional revenue, develop new fare products, and segments
- Promote ancillary features to assist in revenue generation
Partnerships
- Work with agencies to deliver and execute marketing campaigns as required
- Brief local agencies to deliver campaign concepts through to production, execution and result evaluation as required
- Assist in devising partnerships aligned with global partnerships strategy to promote fares and ancillary revenue
Insights Gathering, Reporting and Collateral
- Provide the regional team with insights into regional monthly competitive intelligence on major news
- Raise local marketing collateral requirements to the Regional Head
- Ensure stock and orders of collateral is maintained to appropriate levels
Agency Management
- Assist to prepare marketing briefs for local marketing materials / needs
- Devise and execute regional membership recruitment campaigns aligned with Head Office initiatives
- Emergency and Accident and Crisis Response responsibilities as required
Qualification
- Certificate in a Marketing field is an advantage
- 1 to 2 years of marketing experience, especially on lifestyle marketing.
- Preferably airline marketing or consumer banking and loyalty and membership marketing.
- Fluent in spoken and written English and local language (if applicable)
- Able to work independently and ability to influence without position power
- Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining quality of work
- Capable of working on multiple projects simultaneously
PERSOLKELLY Singapore Pte Ltd • RCB No. 200007268E EA License No. 01C4394 • EA Registration No. R21103542 (Ling Kai Jin)
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