Position Overview: We are seeking an experienced Marketing Director with a strong background in ads-to-leads management and organic content marketing on social media platforms. The ideal candidate will lead our marketing efforts by designing, implementing, and managing strategies that drive customer acquisition, engagement, and retention. This role is pivotal in expanding our brand presence and converting marketing efforts into measurable business growth.
Key Responsibilities:
1. Marketing Strategy Development:
- Develop and implement comprehensive marketing strategies that focus on ads-to-leads management and organic content marketing.
- Design and execute marketing campaigns across multiple channels, including paid advertising, social media, and email marketin
2. Ads-to-Leads Management:
- Plan, execute, and optimize paid advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
- Track and analyze lead generation performance to maximize ROI and lead conversion rates.
- Collaborate with the sales team to ensure seamless lead management and follow-up processes.
3. Organic Content Marketing:
- Develop and oversee organic content marketing strategies that drive engagement and build a loyal audience on social media platforms (e.g., Instagram, Facebook, LinkedIn, TikTok).
- Create and curate compelling content that aligns with the brand’s voice and objectives.
- Utilize SEO best practices to enhance content visibility and reach.
4. Social Media Management:
- Manage the company’s social media presence, ensuring consistent messaging and branding across all platforms.
- Monitor social media trends, engagement metrics, and audience feedback to inform content strategy and improve performance.
5. Analytics and Reporting:
- Analyze marketing performance data and generate reports to assess campaign effectiveness and identify areas for improvement.
- Use data-driven insights to optimize future marketing efforts and refine strategies.
6. Team Leadership and Collaboration:
- Lead and mentor a team of marketing professionals, fostering a collaborative and innovative environment.
- Work closely with cross-functional teams, including sales, product development, and customer service, to ensure cohesive brand messaging and goals alignment.
7. Budget Management:
- Develop and manage the marketing budget, ensuring effective allocation of resources to achieve maximum impact.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
- Proven experience (5+ years) in a marketing leadership role with a focus on ads-to-leads management and organic content marketing.
- Strong expertise in digital advertising platforms and tools (e.g., Google Analytics, HubSpot, SEMrush).
- Demonstrated success in growing and engaging audiences on social media platforms.
- Excellent analytical, communication, and project management skills.
- Ability to think creatively and strategically in a fast-paced environment.
Preferred Skills:
- Experience with marketing automation tools and CRM systems.
- Strong understanding of SEO and SEM principles.
- Ability to adapt to changing trends and technologies in digital marketing.
