RoyalwayTCM: https://royalway.com.sg/
Job Description:
We are seeking a highly skilled and innovative Digital Marketing Manager to join our team at ROYALWAY TCM, a well-established TCM company in Singapore. The successful candidate will be responsible for developing, implementing, and managing digital marketing strategies that promote our brand, products, and services. This role requires a deep understanding of TCM, the ability to engage with both local and international audiences, and a strong grasp of digital marketing trends.
Job Requirements:
• Develop and execute comprehensive digital marketing strategies that align with the company’s goals and brand values.
• Create, curate, and manage engaging content across digital platforms, including social media and website, with a focus on TCM-related topics.
• Manage and engage the company’s social media presence on platforms such as social media and website.
• Implement and manage SEO strategies, such as Google Ads, to improve organic search rankings, drive traffic to the website and maximise ROI.
• Develop and manage email marketing campaigns to nurture leads, promote products, and maintain customer relationships.
• Identify and collaborate with influencers, bloggers, and other partners to enhance brand visibility.
• Ensure all digital marketing activities comply with local regulations, including those related to health products and services.
Job Requirements:
• Highly experienced individual in Marketing, Digital Media, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, preferably within the healthcare or wellness industry, with a strong understanding of Traditional Chinese Medicine (TCM).
• Proven experience in developing and executing successful digital marketing strategies.
• Strong knowledge of SEO, SEM, social media management, content marketing, and email marketing.
• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
• Ability to create, curate, and manage TCM-related content across various digital platforms.
• Experience in managing online stores, driving sales, and optimizing the user experience.
• Proven experience in growing and managing social media communities across platforms like Facebook, Instagram, LinkedIn, and WeChat.
Strong engagement and communication skills for interacting with online audiences.
• Experience in identifying and collaborating with influencers, bloggers, and other partners.
• Excellent written and verbal communication skills in English and Mandarin (to liaise with Chinese-speaking stakeholders and create content relevant to TCM).
• Understanding of local regulations related to digital marketing, especially in the healthcare and TCM sectors.
This role is only open to mature individual who are at least 40 years old, Singaporean or SPR.
