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Jobs in Singapore   »   Jobs in Singapore   »   Sales / Marketing Job   »   Digital Marketing Specialist (Skincare & Health)
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Digital Marketing Specialist (Skincare & Health)

Mavenside Consulting Pte. Ltd.

Job Highlights:

  • Industry: Skincare, Health and Wellness Products
  • Location: Pasir Panjang
  • Benefits: AWS & Variable Bonuses

Job Responsibilities: -

  • Oversees brand integrity, messaging, and strategy alignment across all stages in the marketing funnel and marketing campaigns
  • Brainstorm and manage overall digital marketing strategy to drive lead acquisition and increase online presence
  • Measure and report on the performance of digital marketing campaigns and assess against ROI goals
  • Liaise with digital media and identify opportunities for media coverage fit for the brands
  • Copywrite in English and transcreate (mainly Chinese to English) for content in different formats, tones and channels; work with relevant functions for assets suitable for content
  • Consistently conduct knowledge research, brainstorm for new ideas and track trending topics to develop interesting content
  • Work with internal stakeholders to optimise content and copy for advertisement considering keywords, business objectives and budget
  • Collaborate with internal stakeholders to develop product positioning and marketing direction for products; contribute to product naming
  • Manage corporate social media accounts such as Facebook, YouTube, Instagram etc., including content development, posting, building following, community nurturing, social listening/ monitoring and responding to feedback, enquiries and comments, to increase brand awareness, engage customers, and gather insights
  • Update marketing materials, maintain content asset database and communicate regularly with regional marketing teams
  • Collaborate with marketing and product teams internal stakeholders to and contribute to product positioning and marketing direction for products
  • Assist in other marketing events and activities, when required

Job Requirements: -

  • Degree in Marketing, Communications, Languages or other related fields
  • Excellent grasp of English language and copywriting skills
  • Proficiency in Chinese for translation preferred
  • Possesses knowledge and a keen interest in skin care and health and wellness products
  • Strong project management skills, comfortable to manage multiple stakeholders from cross-functional departments
  • Resourceful and able to work independently with initiatives
  • Active team player; positive attitude and a problem-solver
  • Able to read & converse in Chinese as needs to handle Chinese Materials

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