Responsibilities
• Build, plan and implement the overall digital marketing strategy and digital marketing platform to increase brand awareness
• Stay up to date with the latest digital marketing technology and best practices
• Develop and manage company social media, website and e-commerce platforms.
• Implement online sales and marketing plans to generate interest and create awareness.
• Generating online traffic and process website order to increase profitability.
• Create and execute digital marketing ads campaigns, social media marketing campaigns, retargeting campaigns, and other campaigns, in Google, Facebook, Instagram, EDMs, newsletters for members.
• Constantly monitor and report performance of websites, campaigns & digital projects, and assess against goals (ROI and KPIs).
• Conduct studies on current and future trends in the industry to finetune marketing plans
• Continuously propose and implement actionable recommendation, updates to identify key customer segments, more effective advertising channels and methods.
