Job description
We are seeking a Digital & Social Media Marketing Executive who is fluent in English and Mandarin to join our team. The ideal candidate will have 1 to 2 years of experience in digital marketing, with a focus on social media. This role will involve creating, managing, and optimizing digital campaigns to enhance the company’s online presence, engage with target audiences, and drive business growth.
Key Responsibilities:
- Develop and implement digital marketing strategies across social media, email marketing, and Search Engine Optimization.
- Create engaging content in both English and Mandarin for social media platforms (e.g., Facebook, Instagram, LinkedIn, WeChat).
- Manage day-to-day social media activities, including content scheduling, audience engagement, and performance tracking.
- Monitor and analyze digital marketing campaigns using analytics tools, providing insights and recommendations to improve performance.
- Collaborate with internal teams to ensure marketing efforts align with company goals.
- Stay updated on industry trends, emerging platforms, and best practices.
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Requirements:
- 1 to 2 years of experience in digital and social media marketing.
- Fluency in both English and Mandarin (written and spoken) is essential.
- Strong understanding of major social media platforms and digital marketing tools.
- Excellent communication and writing skills in both languages.
- Data-driven mindset with the ability to analyze and interpret marketing metrics.
- Degree or diploma in Marketing, Communications, or a related field.
