Responsibilities of the Senior Marketing Manager
• Strategy: Understand the overall business and marketing strategy and create a marketing plan.
• Budget: Manage budget and report on the marketing spend.
• Team Management: Manage, lead and motivate a marketing team of 3 to 5.
• Stakeholder Management: Work collaboratively with a variety of stakeholders across sales, product management and the central marketing team to ensure there is buy in to future marketing campaigns and resources are maximised.
• Sales Support: Create collateral and content to help the sales team convert more prospects.
• Campaign Management: Target market segments with integrated marketing campaigns to generate demand and convert into leads. Campaigns can include ABM, paid social, webinars, email marketing and direct mail.
• Content Marketing: create a variety of content – thought leadership, blogs, whitepapers, webinars and video.
• Digital: Be responsible, through the central marketing team, for the infrastructure section of the website. Ensuring content is optimised for SEO, and our presence is expanded across our social – Meta, IG, Tik Tok, LinkedIn & Twitter etc.
• Technical: Work ensure sales and marketing are working in unison.
• Marketing Analysis: Analyse and report on traffic, MQLs, conversions, attribution and pipeline growth.
Senior Marketing Manager Requirements
• Knowledge of Singapore Market Segment.
• Marketing Manager or Senior Marketing Manager from a F&B business.
• Experience of creating a marketing plan that builds awareness and drives leads.
• Excellent written and presentation skills.
• Broad experience across online and offline marketing channels.
• Good experience of working with sales teams.
• Budget management experience.
