Job Description
Link Building Masterlist Management
- Update and maintain the masterlist with accurate link building data.
- Provide monthly tracking reports for finance.
Budget Compliance
- Monitor Work-In-Progress campaigns to stay within budget.
- Report monthly link building expenditures to ensure no overspending.
Finance Coordination
- Submit payment requests to finance for completed link vendor services.
- Ensure invoices are processed promptly and prepare monthly accrual reports.
Competitive Analysis
- Conduct backlink analysis to identify opportunities.
- Monitor competitors’ strategies to stay competitive.
Content Collaboration
- Collaborate with the content team to create link-worthy content.
- Suggest ideas to attract high-quality backlinks.
Outreach and Relationship Building
- Develop outreach strategies to engage bloggers, influencers, and webmasters.
- Secure backlinks from authoritative sites through various channels.
Performance Monitoring
- Track link building campaign performance using tools like Ahrefs, Moz, and SEMrush.
- Analyze the impact of links on traffic and rankings.
Reporting and Analysis
- Prepare detailed reports on link building activities for clients and teams.
- Use data to enhance strategies.
Tool Management
- Stay updated on link building tools and manage their use effectively.
Guest Posting and Public Relations
- Identify guest posting opportunities on reputable sites.
- Collaborate with Public Relations teams for exposure and high-authority links.
Training and Development
- Train junior team members on link building best practices.
- Share knowledge on the latest SEO and link building trends.
Requirements
- Min. 2 - 3 years of experience in SEO (Link Building)
- Diploma/Degree in Marketing, Business or equivalent
- Experience with the following will be an added advantage: Google Analytics, Google Search Console, and third-party SEO tools such as SEMRush, Ahrefs, Moz, and ChatGPT
