Job Description
- Assist the team in the development of the overall digital marketing strategy
- Implement digital marketing activities across a broad range of digital marketing channels (XiaoHongShu, WeChat Tiktok etc)
- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
- Manage digital advertising campaigns
- Conduct research on market trends, brand’s audiences and competitors and end-to-end consumer journey to drive engagements and conversions
- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
Candidates requirement
- Diploma/Degree or professional certification in either Marketing, Digital Marketing, Public Relations or Mass Communication
- Minimum one year of relevant working experience, with passion and experience in digital marketing field
- Flair in strong creative design and copywriting skills is a plus
- Fluency in Chinese is a must due to the nature of business
