About my client
My client within the educational space is currently looking for a a highly skilled
Regional Digital Marketing Manager/Lead to lead the strategy and execution of our digital marketing initiatives across the region.
This hands-on role will drive B2C lead generation, focusing on SEO, SEM, social media marketing, and other digital marketing channels to expand our reach and attract students.
The ideal candidate will have strong regional experience and a proven track record in managing digital marketing teams across multiple markets.
About the role
- Develop and implement comprehensive B2C lead generation strategies tailored to regional markets, focusing on increasing enrollments across all education programs.
- Oversee and execute effective SEO and SEM strategies to drive organic traffic and optimize paid search campaigns for maximum ROI.
- Manage and optimize regional social media platforms (Facebook, Instagram, LinkedIn, etc.) to engage prospective students and build brand awareness.
- While leading the team, take a hands-on approach to implementing digital marketing campaigns, including setting up and managing paid ads, optimizing landing pages, and tracking KPIs.
- Monitor and analyze the performance of digital campaigns, using tools like Google Analytics and CRM systems to make data-driven decisions and optimize marketing efforts.
- Oversee the digital marketing budget across the region, ensuring cost-effective allocation of resources and maximizing ROI on campaigns.
- Work closely with sales, admissions, and other internal teams to ensure digital marketing efforts are aligned with business objectives and regional needs.
- Adapt global strategies for local markets, ensuring all digital initiatives reflect cultural nuances and market-specific insights.
Skills and experience required
- Minimum 8+ years of experience in digital marketing, with at least 3 years in a regional leadership role.
- Proven track record in B2C lead generation in a competitive environment, ideally within education, e-commerce, or related sectors.
- Experience in managing and growing regional digital marketing teams across multiple markets in the APAC region.
- Strong ability to analyze data and derive actionable insights, with experience using digital marketing analytics tools.
If you are interested in the position, please click “apply” David Lerh (EA:94C3609/ R1769977).
