JOB SUMMARY
To undertake the primary responsibility of digital marketing efforts to support revenue generation, brand engagement, online strategies and ensure the upkeep of the hotel’s brand and image.
JOB DUTIES & RESPONSIBILITIES
1. Website Management
· Position the hotel’s website as the priority channel of online distribution and optimise the hotel’s overall digital presence.
· Responsible for updating content and managing inventory of the dining websites for Java+, Wan Hao Chinese Restaurant and Crossroads as well as retail events such as Mooncakes, Festive and Chinese New Year.
· Ensure accuracy of the content and presentation on the websites, third party portals, directories and websites where the hotel is listed and/or distributes inventory.
· Work closely with Marriott Digital Services (MDS) to deploy website enhancements and functionality upgrades.
2. Search Engine Marketing / Optimisation (SEM / SEO)
· Responsible for driving room revenue using Paid Search Optimisation and running online campaigns via third party vendors including PLUS, ADARA, Google Adwords, Expedia Travelads and Booking Network Sponsored Ads.
· Implementing SEO best practices to improve website ranking and drive organic traffic.
· Monitoring and analyse the performance of digital marketing campaigns using tools like Google Analytics, PLUS Platform and prepare reports to measure effectiveness and ROI.
· Review the ranking of the hotel website on search engines, and update the hotel website with relevant search terms and adequate keyword frequency to ensure that the hotel website gets the best possible natural page rank in the languages available.
· Update and optimize meta descriptions and tags.
3. Digital Marketing
· Develop and implement e-marketing initiatives to increase revenue and conversion.
· Establish and implement the hotel’s annual advertising plan for all digital channels
· Assist on matters related to creative and media planning for display campaigns.
· Ensure brand and marketing messages on online channels are consistent with overall marketing activities (i.e. special promotions/offers etc.)
· Review and monitor hotel’s primary competition set on a regular basis online and ensure/maintain competitiveness and “web appeal”.
4. Email Marketing
· Prepare and send email newsletters to all qualified guests/individuals that have subscribed to receive the hotel e-newsletter regularly.
· Ensure emails are in line with the strategy and corporate guidelines.
· Analyse email productivity and profile segmentation.
· Undertake database acquisition to build the email database.
5. Social Media
· Manage day-to-day activities of social media channels such as Facebook, Instagram and LinkedIn.
· Generate video / image content with exceptional writing skills for online website, e-newsletter and social media.
· Assist with content seeding efforts, development and pull-through of social media brand strategy and overarching reports.
· Provide weekly analysis of data from listening and CMS tools and generate reports for online, social media activities and competitors across multiple digital channels, and providing insights of hotel’s digital performance and data.
6. Marketing Communications
· Manage marketing and related communication needs of the hotel ranging from preparing marketing brochures & collaterals to creating online content while complying with brand requirements, to deliver brand reputation growth and drive the business objectives.
· Identify media opportunities, develop and manage media relationships, identify and drive creative news-making opportunities including blogger and influencer management.
· Monitor coverage of the company and key industry developments across print, online, broadcast and social media platforms, as well as track the performance of media communications efforts.
7. Any other duties as may be assigned from time to time.
JOB REQUIREMENTS
- Minimum Diploma in Marketing Communications or relevant courses attained.
- At least 1 year of relevant working experience in handling marketing communications & digital marketing.
- Great interpersonal skills & communication skills.
- Proactive & teamwork.
- Able to start work as soon as possible.
