The Digital Marketing Manager in an Indian restaurant in Singapore is responsible for developing and executing online marketing strategies to enhance brand visibility, attract customers, and drive sales. Here’s a detailed job scope:
1. Strategy Development
- Create and implement a comprehensive digital marketing strategy aligned with the restaurant’s goals.
- Identify target audiences and tailor marketing efforts to reach them effectively.
2. Social Media Management
- Manage the restaurant’s social media profiles (e.g., Instagram, Facebook, Twitter).
- Develop engaging content that showcases the restaurant’s offerings, culture, and events.
- Monitor engagement and respond to customer inquiries and comments.
3. Content Creation
- Create high-quality visual and written content, including blog posts, videos, and promotional materials.
- Highlight unique dishes, special events, and cultural aspects of Indian cuisine.
4. SEO and Website Management
- Optimize the restaurant's website for search engines to improve visibility.
- Ensure the website is user-friendly and updated with current menus, promotions, and events.
5. Email Marketing
- Develop and manage email marketing campaigns to engage customers and promote special offers.
- Build and maintain a subscriber list, ensuring compliance with data protection regulations.
6. Online Advertising
- Plan and execute online advertising campaigns (e.g., Google Ads, Facebook Ads) to attract new customers.
- Monitor and analyze campaign performance, adjusting strategies as necessary.
7. Partnerships and Collaborations
- Collaborate with food bloggers, influencers, and local businesses to enhance brand awareness.
- Manage partnerships with delivery platforms and promotional sites.
8. Analytics and Reporting
- Use tools like Google Analytics and social media insights to track performance metrics.
- Prepare regular reports on marketing effectiveness and customer engagement.
9. Reputation Management
- Monitor online reviews and feedback on platforms like Google, TripAdvisor, and social media.
- Respond to reviews and engage with customers to maintain a positive brand image.
Skills Required:
- Proficiency in digital marketing tools and platforms.
- Strong understanding of SEO, SEM, and social media strategies.
- Excellent communication and content creation skills.
- Analytical mindset with the ability to interpret data.
Key Goals:
- Increase brand awareness and online presence.
- Drive foot traffic and online orders.
- Foster customer loyalty through engagement and communication.
This role is crucial in helping the restaurant stand out in a competitive market and connect with customers in a meaningful way.
