A Digital Marketing Manager oversees an organization’s online marketing strategies to enhance brand awareness, drive traffic, and boost conversions. Here’s a typical job scope:
Key Responsibilities:
- Strategy Development: Create and implement comprehensive digital marketing strategies aligned with business goals.
- Content Management: Oversee content creation and distribution across various platforms (blogs, social media, email, etc.).
- SEO/SEM: Optimize website content for search engines and manage paid advertising campaigns to improve online visibility.
- Social Media Management: Develop and execute social media strategies to engage audiences and grow brand presence.
