About Enerpac Group Tool
Enerpac Tool Group is a premier industrial tools and services company serving a broad and diverse set of customers in more than 25 countries. The Company’s businesses are global leaders in high pressure hydraulic tools, controlled force products and solutions for precise positioning of heavy loads that help customers safely and reliably tackle some of the most challenging jobs around the world. The Company was founded in 1910 and is headquartered in Menomonee Falls, Wisconsin. Enerpac Tool Group trades on the NYSE under the symbol “EPAC”.
For further information on Enerpac Tool Group and its businesses, visit the Company's website at https://www.enerpactoolgroup.com/
About the Role
Enerpac Tool Group (“Enerpac”) is searching for a Regional Marketing Director for our Asia-Pacific (APAC) region. This position will act as the commercial marketing leader responsible for understanding the business growth strategy and establishing key initiatives to accelerate market share and revenue generation for the APAC business. Market analysis including competitor analysis (including market share), pricing analysis and support, developing and managing the regional distributor program (updated annually), and leading the development of the regional marketing strategy (aligned to the regional growth priorities), are critical responsibilities of this role. The Regional Marketing Director will form part of the Regional Leadership Team working closely with the global product and marketing teams to align to best practice and managing a team of local marketing specialists.
Skills and Competencies of the Ideal Candidate
- Execute thorough competitive and market analysis to build the foundation for informed decision-making (market share, price points, features/benefits, market mapping for end-user targeting, macro/micro trends)
- Plan for key commercial activities that will accelerate incremental revenue in support of distributor partners and Enerpac business – events, tradeshows, promotions, etc.
- Build channel development programs that help our distributor partners grow via mutually beneficial incentives (market development funds, incentives based on sales/inventory thresholds, etc).
- Support local sales teams and distributor partners by providing relevant content and promotional material that accelerate Enerpac product sales.
- Support global product teams in new product development, voice-of-the-customer studies, market sizing, demand forecasting, and new product launches into the region.
- Support global marketing teams with regional customer profiles, end-user targeting lists, campaign development, and execution, as well as e-commerce testing and support as required.
- Onsite execution for regional tradeshows and exhibition delivery.
- Sales performance reporting including revenue, margin by product, and year-over-year trends.
- Co-ordinate regional marcoms activity in conjunction with the global Marcoms team
Enerpac Tool Group Values
Be an ambassador for the businesses and ensure that Enerpac Tool Group Values always come first:
- SAFETY - Safety is our highest priority and is at the heart of everything we do.
- INTEGRITY - We will act with honesty and transparency and always do the right thing.
- OWNERSHIP - We will own our commitments, act with a sense of urgency, and deliver what is expected of us on time, or ask for help early enough.
- TEAMWORK - We will act as one Enerpac team, operate with an enterprise-wide mindset, and support each other to deliver for our stakeholders.
- AGILITY - We will act with purpose and speed, and we will adapt quickly to changing circumstances.
What we offer
Our employee benefits including flexible workplace policies, employee resource groups, learning and development resources, career progression pathways, and community engagement initiatives are some of the reasons why we have had great success in bringing in new talent. In addition, our global employee wellness programs are crafted to support the physical, emotional, and financial well-being of our employees.
*Benefits & Perks vary by Country.
If you’re looking for a unique, exciting career with variety and potential for growth, Enerpac Tool Group offers challenges & extraordinary rewards for people on a global scale.
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