- Greet and assist customers
- Respond to customer inquiries and complaints
- Direct and supervise employees engaged in sales, taking inventory, reconciling cash receipts, or in performing services for customers
- Monitor sales activities to ensure that customers receive satisfactory service and quality goods
- Inventory stock and reorder when necessary
- Instruct staff on how to handle difficult or complicated sales
- Meet financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances and initiating corrective actions
- Formulate pricing policies and accuracy
- Attend trade shows to identify new products and services
- Coach, counsel, recruit, train and discipline employees
- Approve contracts with vendors
- Utilize information technology to record sales figures for data analysis
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