ABOUT THE ROLE

The Content Specialist role would play a crucial role at Elfie by creating engaging, educational, and culturally relevant content across various digital platforms that would motivate users to consistently monitor their health. This role will bring users closer to the concept of managing health holistically by unlocking various health features that Elfie offers. We aim to elevate the way healthcare is managed globally.

WHAT WE OFFER

• A permanent global contract, with fiercely competitive salary
• Comprehensive private healthcare from day one
• Individualised career progression and development framework
• Hybrid working - 3 days in our co-working office in Singapore
• 14 days PTO, plus national holidays off
• Performance-related bonus paid twice a year; April and October
• Brand new MacBook and associated tech on day one
• An inclusive culture where everybody in the business has direct impact

WHAT YOU WILL DO

• Develop a comprehensive content strategy and roadmap in close collaboration with key stakeholders
• Identifying content goals that align with Elfie’s overarching business objectives and tailoring content formats (blogs, videos, social posts, paid media, infographics, etc.) to suit niche audience segments and therapeutic areas
• Develop and implement a holistic content strategy for the websites, including creating engaging SEO-optimized content, managing website technical aspects such as site structure and metadata, and utilizing analytics to measure performance and drive data-informed improvements to enhance user experience and achieve business objectives.
• Work closely with multiple stakeholders to develop a strategy that ensures content reaches its intended audience and drives measurable business impact
• Ensure quality production of various content formats, such as static and motion media, video content for advertising platforms, influencer driven campaigns, infographics, voice over, PR, and more.
• Create video and other assets for various platforms, adapting styles and formats to suit different audience preferences, therapeutic area vitals and technical requirements
• Share weekly analysis and insights on content and website performance. Share global trends and keep track of global and local market calendar.

WHAT YOU WILL NEED

• Bachelor’s degree preferably in Communications,Marketing, Business Administration, Advertising, Public Relations or related discipline.
• Minimum 3 years of experience in designing global content strategy and content creation, in a start-up or agency.
• Understanding of content channels and effective distribution systems (e.g. social platforms, advertising formats, PR, blog, website, SEO) is a must. Basic understanding of website design, flow, structure, meta-data is must
• Proficient in Adobe Suite (Photoshop, InDesign, Illustrator, AfterEffect, Premiere Pro), Figma, and relevant 2D/3D software.
• Fluency in English and strong communication skills to collaborate effectively with international teams.

WHY JOIN US?

• Strong and genuinely patient-focused company mission (see below)
• Truly global start-up with a blend of diverse cultures and backgrounds
• Excellent financial credibility and refreshingly clear future vision
• Phenomenal growth plans and an excellent company spirit
• Regular social events; our football team "Elfie FC" is taking Saigon by storm!
• Dedicated career pathways and training to support your development
• Experienced founders with 20+ years experience in digital health, software, and partnership development in both bluechip and start-up companies - and successful previous exits!

ABOUT ELFIE

Elfie is the first completely free, gamified mobile app that rewards users for monitoring their health. Our vision is to become the world's largest self-reported medical record platform, supporting all therapeutic areas in a single, gamified, and free app for maximum impact.

We have a footprint in 7 countries (Brazil, France, United Kingdom, Turkey, Egypt, Hong Kong, Singapore, and Vietnam), growing to 12 by the end of 2024 and 25 by the end of 2025.

How do we monetize?

We have 2 independent yet synergic business models:

1. Pharmaceutical companies: Elfie's free application is sponsored by pharmaceutical companies, who need to drive treatment adherence and access anonymized real-world data. Pharmaceutical companies cover our company operational costs and the promotion of the application.
2. Insurers and employers: Elfie premium version (aka ElfieWorks) is an employee health program sponsored by employers and insurers. These companies need employees to stay in good health and engaged to increase productivity and keep ever-increasing healthcare costs under control. ElfieWorks is designed and distributed in partnership with a global insurance broker and partner insurers.

What is our culture?

We have one single NorthStar at Elfie: maximising global health impact. It is a measurable KPI that is a function of the number of lives impacted and the level of impact on each individual. Everybody's KPIs across all departments are aligned with this. All our partnerships and revenue streams are also aligned with this.

We have 4 values:

• Patient-first: Whatever goes against our North Star (maximising patient health impact) is eliminated, all ideas and projects are prioritised accordingly.

• Think big: We don’t allow our fears and unknowns to limit our ambition and solutions.

• Take ownership: We are not tasked to execute a process but responsible to find a scalable solution.

• Resilience: We don’t allow challenges and setbacks to lower our motivation and commitment to our mission, regardless of the personal discomfort it means.

Check out the Elfie app (downloadable from any geo-location).

for Android: https://links.elfie.co/apptester

for iOS: https://links.elfie.co/testflight-i

WHAT NOW?

Apply today for immediate consideration! Know someone who would be a good fit for this role? We’re offering a monetary reward if you refer them to us and they are successful! Contact the Talent Acquisition team for more information through the chat feature on our careers site!