As the Lead Product Manager, you will design innovative advertising solutions that enable B2C and B2B brand advertisers and partners to engage shoppers with relevant ads and high-performing campaigns, enhancing the overall customer experience. You will drive the development and adoption of retail media solutions and audience-targeting strategies, positioning the company as a leader in the Retail Media space.
Key Responsibilities:
- Product Strategy & Vision: Develop and implement a comprehensive product strategy and vision that aligns with business goals for both B2C and B2B segments.
- Outcomes & Metrics: Lead efforts to achieve key outcomes by prioritizing features, iterations, and experiments to support the product strategy. Track performance, analyze data, and refine product features to optimize results.
- Strategic Product Vision: Contribute significantly to shaping the strategic direction of the product portfolio for B2C and B2B markets.
- Cross-functional Collaboration: Partner closely with cross-functional teams to ensure smooth execution of product initiatives across B2C and B2B channels.
- Industry & Competitive Analysis: Conduct thorough industry and competitor research to identify emerging trends and new product opportunities within the advertising space, including B2C and B2B solutions.
Qualifications:
- 8+ years of experience in product management, ideally within B2C, B2B tech, e-commerce, or related fields.
- Demonstrated expertise in retail media or digital advertising.
- Strong understanding of digital advertising technologies, including programmatic buying, DSPs, SSPs, ad networks, and sponsored solutions.
- Proficiency in data analysis tools and methodologies to support data-driven product decisions.
Interested candidates who wish to apply for the advertised position, please click on “Apply”. We regret that only shortlisted candidates will be notified.
EA License No.: 01C4394 (PERSOLKELLY Singapore PTE LTD)
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