Western Digital is looking for a results-oriented communications professional oversee a pan-regional public relations function and drive programs in the Asia Pacific region, including and China and Japan. As APJC PR & Communications Senior Manager, you’ll partner closely with HQ and senior regional leadership to identify and prioritize communications needs across key markets. Experienced in integrated communications, you’ll develop and oversee regional programs that support local business priorities while laddering up to the global communications strategy. You'll work with subject matter experts and your internal PR and agency teams to develop narratives, story angles, and communications assets to boost engagement with our audiences
Covering earned media, social media, influencers, media events and sponsored content, with involvement in wider integrated campaigns, this role reports into the Global Corporate Marketing team. The role will manage a team of PR and digital communications specialists as well as retained PR and social media agency teams across the region and will cooperate closely with key corporate, marketing and sales stakeholders in region.
The role will be in our offices in Singapore. Frequent travel within the region and infrequent international travel may be expected. Fluency in English is required and fluency/proficiency in Chinese or Japanese is desirable.
Responsibilities
- Oversee the PR & Communications strategy for the region, executing, managing and guiding the regional communications team
- Work with international communications and regional marketing and sales leads to deliver integrated communications programs and campaigns across earned and paid media
- Manage regional agencies to execute regional activities against agreed KPIs
- Support a reviews and awards program for consumer products
- Develop and oversee the implementation of regional communications plans
- Manage and assist in regionalizing and distributing product and company news and work with agencies to generate local content
- Manage relationships with key business & trade media
- Manage communications around key events in region
- Execute creative campaigns for momentum media activity outside main news cycle
