We are seeking a dynamic and results-oriented Regional Marketing Manager to lead and execute our regional marketing strategy across the diverse ASEAN markets. This is a pivotal role, playing a key part in driving brand awareness, lead generation, and pipeline progression for our business in the region. You will be expected to use your marketing expertise and creativity to implement marketing strategy in line with the regional business strategy.
RESPONSIBILITIES:
- Accountable for the execution and optimization of the marketing mix to deliver key performance indicators and targets including MQLs and SAOs.
- Develop and implement regional marketing plans aligned with global objectives, tailoring them to the specific needs and cultural nuances of each ASEAN market.
- Manage a comprehensive marketing program across various channels, including trade shows, events, webinars, partner programs, and digital campaigns to drive leads, opportunities, and win business.
- Deliver a concentrated Account-Based Marketing (ABM) program for your region to amplify sales relationships and support the progression of strategic deals.
- Track and analyze performance data to monitor pipeline creation & progression, guide marketing planning, and report on program ROI.
- Build and manage strong relationships with key stakeholders, including internal sales teams, external partners, and distributors.
- Partner closely with regional sales leaders to develop quarterly marketing plans based on a deep understanding of customer needs, market and competitive landscape, trends and opportunities.
- Collaborate with product marketing, content marketing, PR and other teams to develop effective marketing materials and messaging for regional campaigns.
- Be an active and collaborative member of the Global Marketing team to ensure consistency of strategic marketing programs.
QUALIFICATIONS:
- 5+ years of experience in field marketing with a proven track record of success in B2B environments at a fast growing tech company.
- Strong understanding of the ASEAN enterprise B2B software market, cultural differences, and business opportunities.
- Experience in developing and executing multi-channel marketing programs, including: field events, webinars, partner programs, and digital campaigns.
- Excellent project management, communication, and organizational skills.
- Proven ability to collaborate effectively with cross-functional teams and external partners.
- Strong analytical and reporting skills.
- Ability to travel in support of regional activities and initiatives as required by the business.
- Fluency in English and additional languages preferred (e.g., Mandarins, Bahasa Indonesia, Thai).
- Familiarity with Salesforce, Marketo, developer marketing tactics are a bonus.
