WHO WE ARE
We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.
With over 200,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.
Key Responsibilities
The successful candidate will have number of core accountabilities in the role, including:
Brand Business planning and execution:
- Define/Suggest annual and medium-term brand business plan in accordance with market dynamics and global brand guidelines
- Work with all country teams (both commercial and TM) to ensure proper implementation of all trade marketing plans
- Work with Global Brand team for resolution of operational needs in implementing the brand plans
Brand communication, Product mix and budget management:
- Monitor and evaluate performance of assigned brands – in terms of sales volume and value, distribution, market share, brand equity, image, competitive activity, advertising, and promotion etc. – report any deviations and propose recovery plans to revert trends not in line with targets
- Ensure effective implementation of brand advertising, promotion, and media plans; evaluate and reports on efficiency and performance.
- Own all brand marketing implementations, working closely with internal stake holders (Purchase, Trade Marketing) and external agencies. Close coordination with Southeast Asia country marketing teams to ensure adherence.
- At each new release identifies key models for local market. Constantly monitor & report collection performance by Cot/main accounts
- Ensure effective administration of brands/products through marketing proposals, product briefs, brand plans, etc.
- In line with corporate guidelines, decides/suggests & implements local brand strategy and main activities per COT/accounts
Business Analysis
- Prepare reports for local/corporate brand reviews
- Robust and current business analysis, based on internal and external data sources, with objective to assess exceptions and recommend corrective actions / learnings to be built into future plans.
- Constantly monitor overall brand performance (units, Aur, distribution, productivity p door, …)
- Constantly monitor brand performance by COT/accounts
Desired Background
- 8years+ of working experience, with at least 5 year of brand/product marketing role;
- Academic degree in Marketing studies will be a plus
- Strong interpersonal and communication skills and ability to work across different markets and teams in a multicultural environment.
- Ability in synthesizing business analytics.
- Be able to work in fast-paced environment with the flexibility to accommodate demanding projects and schedules.
- Be a motivated, process-oriented self-starter with high attention to detail.
- Be proficient in MS Office tools such as Word, Excel, Outlook, PowerPoint, etc.
Keys to Success
- Being an active team member - showing a willingness to share ideas and actively working with diverse teams
- Demonstrating integrity and trustworthiness, according to company values: Passionate, Imaginative, Entrepreneurial, and Simple and Fast.
- Demonstrating outstanding brand/product knowledge - understanding, demonstrating, and bringing to life the histories, visions, and stories of the brand.
- Market awareness – having an in depth and working knowledge of regional and global fashion industry, adapting recommendations, promotions, merchandising, and other projects to the relevant market and bearing in mind competitor activity whilst adhering to company recommendations and policy.
- Support – demonstrating strong work ethic and actively supporting brand business manager in achieving brand goals
- Own operational implementation of all approved brand ATL / BTL and trade marketing plans working with relevant internal and external stakeholders.
