We are seeking a Public Relations Officer to nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs.
Responsbilities includes:
· Coordinating all public relations activities
· Developing a marketing communications plan including strategy, goals,
budget and tactics
· Developing a media relations strategy, seeking high-level placements in
print, broadcast and online medias
· Direct social media team to engage audiences across traditional and new
media
· Leverage existing media relationships and cultivate new contacts within
business and industry media
· Manage media inquiries and interview requests
· Create content for press releases, byline articles and keynote
presentations
· Monitor, analyze and communicate PR results on a quarterly basis
· Evaluate opportunities for partnerships, sponsorships and advertising on
an on-going basis.
· Build relationships with thought leaders to grow industry awareness
· Maintain a keen understanding of industry trends affecting clients and
make appropriate recommendations regarding communication strategy
