Job Responsibilities:
- Building, testing, and delivering lifecycle messages to enable marketing initiatives and objectives.
- Executing messaging optimization and adopting best practices.
- Running split and multivariate tests, ensuring test protocols minimize bias.
- Coordinating with market strategists in creating and managing marketing campaign processes to drive video content engagement from subscribers.
- Creating and managing project plans with clearly defined deliverables and resources, coordinating work streams and dependencies, tracking and communicating progress, identifying obstacles, and ensuring they’re addressed.
- Monitoring messaging programs and campaigns and mitigating or flagging issues to partners.
- Trafficking messages utilizing targeting capabilities.
- Implementing and auditing all analytic encoding to enable messaging effectiveness.
- Driving messaging reporting and running ad hoc analysis when requested.
Basic Requirements:
- Degree in Technology, Marketing, or any related discipline.
- 4+ years in marketing executing CRM/Lifecycle channel optimization and insight.
- Must have working knowledge of SQL and template scripting (e.g., AMPscript, Liquid).
- Must have working knowledge of Salesforce Marketing Cloud, Braze, and/or other lifecycle marketing platforms, ideally certified in one main platform.
- Experience in email, push, SMS, in-app messaging channels and platforms.
- Understanding and administration of message experimentation best practices.
- Attention to detail, with an ability to identify issues and implement remedies.
- Proficiency in building HTML emails from asset files, making message template adjustments, and articulating more complex needs to developers.
- Analytic orientation and curiosity, using insights to drive your next course of action.
- Superior presentation, communication, and documentation skills.
- Ability to multitask, handle simultaneous projects, exceptional problem-solving skills, and display composure under stress.
- Self-motivated, with a drive to exceed user expectations and enable partner marketing teams.
- Superior stakeholder partnership management via a consultative approach.
- Working knowledge of agile methodologies and of Jira/Confluence.
- Working knowledge of email and mobile channel best practices.
- Ability to be on-call when high-priority business needs necessitate.
- Experience supporting a regionally distributed stakeholder team.
Thank you for your interest!
We respect your privacy and all communication will be treated with confidentiality. If you wish to know more about this position or explore other roles, please prepare your updated profile and get in touch with our consultant at [email protected]
Cristina Malabuyoc Malijan EA License No. 02C3423 Personnel Registration No. R1111547
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