We are seeking a highly creative and results-driven Social Media Marketing Executive to join our marketing team. The ideal candidate will be responsible for developing and implementing social media strategies to increase brand awareness, engage our target audience, and drive business growth. This role requires a deep understanding of social media platforms, content creation, and data analytics.
Key Responsibilities:
1. Social Media Strategy:
a. Develop and execute social media marketing strategies to achieve business goals.
b. Stay up-to-date with industry trends and best practices in social media marketing.
2. Content Creation:
a. Create and curate high-quality content for various social media platforms, including text, images, videos, and graphics.
b. Maintain a content calendar to ensure consistent posting and engagement.
3. Community Engagement:
a. Build and manage a strong social media community by responding to comments, messages, and inquiries.
b. Foster meaningful relationships with followers and customers.
4. Campaign Management:
a. Plan and execute social media advertising campaigns to increase reach, engagement, and conversions.
b. Monitor and optimize ad performance based on key metrics.
5. Analytics and Reporting:
a. Track and analyze social media metrics, generate reports, and make data-driven recommendations for improvement.
b. Use insights to refine strategies and achieve better results.
6. Competitor Analysis:
a. Conduct competitive analysis to identify strengths, weaknesses, and opportunities in the social media landscape.
b. Adjust strategies to maintain a competitive edge.
Qualifications:
· Diploma in in Marketing, Communications, or a related field (or equivalent work experience).
· Proven experience in social media marketing, with a strong portfolio showcasing successful campaigns.
· Proficiency in using social media management tools and analytics platforms.
· Excellent written and verbal communication skills.
· Creative mindset with the ability to think outside the box.
· Strong organizational and time-management skills.
· Up-to-date knowledge of social media trends and best practices.
Preferred Qualifications:
· Experience with paid social advertising platforms (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads).
· Familiarity with SEO and content marketing principles.
· Graphic design and video editing skills.
· Certifications in social media marketing (e.g., Facebook Blueprint, Google Analytics) are a plus.
