Key Responsibilities:
- Ability to assist in planning and executing various digital marketing activities, including SEO, SEM, social media marketing, content marketing, etc., ensuring smooth implementation of marketing strategies.
- Ability to manage the daily operations of social media platforms (such as Facebook, Instagram, LinkedIn, Twitter), publish content, monitor engagement, and enhance brand visibility.
- Ability to write and edit marketing copy, social media posts, blog articles, and emails, ensuring that content is engaging and aligned with the brand's tone.
- Assist in managing online advertising (such as Google Ads, Facebook Ads), optimizing ad performance based on key performance indicators (KPIs), and improving ad effectiveness.
- Use tools such as Google Analytics to monitor and analyze the effectiveness of digital marketing campaigns, and assist in preparing related reports with optimization suggestions.
- Ensure consistency in the brand’s online presence, assist in handling customer feedback, and enhance customer experience and satisfaction.
- Ability to collaborate with marketing, sales, and other relevant departments to ensure alignment of digital marketing activities with overall business goals.
- Stay informed about the latest digital marketing trends and tools, and apply them flexibly in work to ensure innovation and effectiveness in marketing activities.
Requirements：
- Maintain a neat and professional appearance;
- Be able to respond to client messages over the weekend (only for urgent clients);
- Be open to overseas assignments or meetings with clients;
- Have a positive work attitude and strong sense of responsibility;
- Must be fluent in Chinese and capable of communicating with clients fluently.
