Job Overview
As an Strategic Planner, you will be responsible for developing and implementing advertising strategies that align with clients' brand objectives and business goals.
You will work closely with creative, accounts and media teams to craft data-driven, customer-centric campaigns that drive engagement and conversion.
Key Responsibilities
Research & Insights
Conduct market research to understand consumer behaviour, market trends and competitor strategies. Analyse data to extract insights.
Strategy Development
Create effective strategies that resonate with target audiences and support clients’ marketing goals. Translate business objectives into compelling advertising plans.
Campaign Planning
Collaborate with creative teams to ensure campaigns align with strategic objectives. Develop briefs that guide the creative direction of campaigns.
Performance Analysis
Monitor the effectiveness of advertising campaigns using metrics such as engagement, ROI and brand perception. Use data to optimise ongoing campaigns.
Trend Analysis
Stay up-to-date with industry trends, new technologies and advertising tools to ensure the agency is at the forefront of innovation.
