Job Summary:
The Confectionery Sales Director will lead the sales team, develop sales strategies, and drive business growth in the confectionery sector. This role involves managing key accounts, expanding the company's market presence, and meeting revenue targets. The director will collaborate with marketing, product development, and operations teams to ensure the successful execution of sales plans.
Key Responsibilities:
- Sales Strategy Development:
Develop and implement a comprehensive sales strategy for the confectionery product lines to drive revenue growth and increase market share. - Market Analysis:
Conduct market research to identify trends, customer needs, and opportunities in the confectionery industry. Analyze competitor strategies to position the company effectively. - Revenue and Profit Targets:
Set, monitor, and achieve sales targets, revenue goals, and profit margins. Ensure that the sales team meets or exceeds these targets. - Team Leadership:
Lead, motivate, and manage the sales team, providing guidance, training, and performance feedback. Ensure that the team is aligned with the company's goals. - Key Account Management:
Build and maintain strong relationships with major clients, distributors, and retailers. Ensure customer satisfaction and loyalty. - Business Development:
Identify new sales channels, opportunities, and potential partnerships to expand the company’s presence in new markets. - Pricing and Negotiation:
Develop pricing strategies for products, lead negotiations with key accounts, and ensure optimal pricing to maximize profitability. - Sales Forecasting:
Provide accurate sales forecasts and performance reports to senior management. Utilize sales data to inform future strategies. - Product Promotion:
Collaborate with the marketing team to promote confectionery products, including product launches, campaigns, and promotional activities. - Cross-Department Collaboration:
Work closely with product development, production, and logistics teams to ensure product availability, quality control, and timely delivery to customers.
Key Skills and Qualifications:
- Education:
Bachelor’s degree in Business Administration, Sales, Marketing, or related field (MBA is a plus). - Experience:
Minimum 7-10 years of experience in sales, with at least 3-5 years in a leadership role, preferably in the confectionery, FMCG, or food industry. - Sales Expertise:
Strong understanding of sales strategies, account management, and business development, particularly in the confectionery or FMCG sectors. - Leadership Skills:
Proven experience in managing and developing high-performing sales teams. - Communication Skills:
Excellent verbal and written communication skills, with the ability to influence and negotiate effectively with stakeholders. - Analytical Skills:
Strong ability to analyze sales data, market trends, and performance metrics to inform decision-making. - Customer Relationship Management:
Proven ability to build and maintain long-term relationships with clients, distributors, and retailers. - Commercial Acumen:
Strong business sense and an understanding of how to drive sales while managing costs and maximizing profitability.
Preferred Qualifications:
- At least Diploma in Professional Supervisory Management.
- Experience in international sales and distribution networks.
- Knowledge of digital sales channels and e-commerce.
- Multilingual capabilities.
Work Environment:
- Travel may be required to meet with clients, attend industry events, or visit sales regions.
- Office-based, with regular interaction with other departments such as marketing, operations, and finance.
This role is crucial for driving the success of the company's confectionery products in competitive markets and requires a strategic thinker with strong leadership skills.
