Job Description
· Assist the team in the development of the overall digital marketing strategy
· Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
· Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
· Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
· Manage social media marketing campaigns
· Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
· Manage SEO campaigns
· Set up conversion, pixel, and event tracking on the website and across various digital platforms
· Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
· Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
· Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
Requirement
· At least 2-years relevant work experience in Search Engine Marketing (SEM) / Paid Search (PPC) / Social Media Marketing
· Proficient experience with social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, Xiaohongshu etc)
· Proficient experience with various types of campaigns such as Search, Display, YouTube, Remarketing etc.
· Proven track record in managing numerous clients at varying levels of media spend.
· Stay up-to-date with PPC/Social Media industry trends and developments.
· Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.
· Analytical, performance-driven and good problem-solving skills.
· Positive attitude, detailed and customer-oriented.
· Able to multitask and has organizational ability.
· Good visualisation and possess a keen eye for detail.
· Maintaining content and graphics as it relates to the campaign.
· Competency in Adobe Creative Suite such as PhotoShop, and Illustrator is a plus.
