Our Client:
Our Client is a luxury jewelry brand and We are looking for a Senior PR & Media Executive who will bring expertise in media relations, brand positioning, and event coordination.
Job Responsibilities:
· Public Relations Strategy: Develop and execute PR strategies to enhance brand awareness, positioning Diamond 2 as a leader in the luxury jewelry industry.
· Media Relations: Build and maintain relationships with key media outlets, journalists, influencers, and opinion leaders in the luxury and fashion sectors.
· Event Planning and Management: Organize and manage events such as product launches, media briefings, and influencer meet-and-greets, ensuring they align with the brand’s image and goals.
· Press Releases and Communications: Draft and distribute press releases, media kits, and other PR materials that effectively communicate our brand’s message.
· Media Coverage Monitoring: Track media coverage, compile reports on PR campaign effectiveness, and suggest improvements to maximize brand exposure.
· Influencer Marketing: Identify and collaborate with influencers in the luxury space to drive brand engagement and reach new audiences.
Job Requirements:
· Experience in Luxury PR & Events: Preferably with prior experience in public relations and event management for luxury brands. Candidates with PR agency experience are also encouraged to apply.
· Media and Influencer Relations: Strong network within the media and influencer communities, especially in the luxury and lifestyle industries.
· Event Planning Expertise: Hands-on experience in planning and executing high-end events that enhance brand image.
· Startup Mindset: Willingness to adapt and thrive in a start-up-like environment where flexibility and a hands-on approach are key.
· Creative and Strategic Thinking: Ability to develop innovative PR strategies that resonate with our target
audience and elevate the brand.
Registration No: R22104771
EA Licence No: 22C1376
