Job Description:
1. Responsible for ad content (graphics & video content) and executing Meta & TikTok Ads, including search, display, video, and social media ads.
2. Monitor and analyze ad performance, making data-driven decisions to optimize ad spend and improve ROI.
3. Collaborate with the marketing team to develop comprehensive advertising strategies aligned with business goals.
4. Stay updated on the latest trends and best practices in digital advertising, particularly within Meta & TikTok platforms.
5. Identify new opportunities for growth and expansion in paid media channels.
6. Manage and allocate budgets effectively across various campaigns to ensure maximum efficiency and ROI.
7. Optimise ad landing pages according to best performing keywords and pay-per-click(PPC) guidelines to increase online visibility and conversion
8. Familiarity with A/B testing and conversion rate optimization, not limited to paid media settings, landing pages, and advertising content
Requirement:
- Bachelor's Degree in Marketing, Business, Media, or a related field
- At least 1 years of experience in managing Meta and Tik Tok Ads campaigns or in related field
- In-depth knowledge and understanding of Facebook & Tik Tok Ads Manager, and related tools
- Fluent in spoken and written English & Chinese
- Seeking a meticulous individual who pays great attention to detail
- Have a good flair for videography, photography & copywriting
- Strong analytical skills and experience with tools like TikTok Analytics, Facebook Analytics, and other reporting tools
- Familiar with SEO such as optimization ad landing pages and article writing is a plus
