Job Summary
In this role you will play a critical role in advancing the Bank’s strategic priorities and building our wealth brand. You will lead the design and implementation of global client engagement initiatives across markets, working closely with Wealth, Affluent, and Digital Sales and marketing (DS&M) teams. Your focus will be on creating innovative, data-driven strategies that accelerate client engagement, optimise DS&M capabilities and enhance the overall wealth client experience.
Client engagement
• Lead the execution of the Bank’s global wealth management strategic priorities, focusing on growing and deepening the wealth client base through tailored client engagement initiatives.
• Collaborate with Wealth & Affluent teams across group and markets to develop client engagement programs leveraging both traditional and digital channels, including Relationship Managers (RMs) and digital touchpoints, ensuring they are aligned with market needs and client expectations.
• Drive a data-driven approach to generate key insights into client behaviours, opportunities, and develop strategies that capitalise on these insights to enhance engagement.
• Support markets in refining client segmentation, client selection criteria, and sales enablers by collecting and sharing best practices across regions, ensuring alignment with global goals.
• Operationalize and track client engagement efforts, ensuring that campaign leads, client outcomes, and business impacts are regularly monitored and optimized.
• Engage with senior stakeholders across group and markets to ensure alignment of client engagement initiatives and communicate best practices across markets.
• Continuously assess and refine client engagement strategies to stay ahead of market trends and client expectations, ensuring that the Bank remains competitive and client-centric in its approach.
• Conceptualise and strategize to elevate SC Wealth Management brand’s presence through WM client engagement efforts in close collaboration with Group marketing team.
Wealth Digital Sales & Marketing
• Lead WM efforts in defining the Digital Sales and Marketing (DS&M) strategic objectives especially for underserved client segments.
• Integrate digital and RM-led hybrid journey approaches to optimize wealth engagement and fulfilment, ensuring a balance between high-touch advisory services and scalable digital interactions. This would include target segment, approach, types of use cases and business cases in partnership with Group DS&M, Affluent and key markets
• Act as the group lead to identify gaps and opportunities in digital enablers, collaborating with relevant functions to drive improvements in user experience, data utilization, and campaign effectiveness.
Key Responsibilities
Digital enablers and partnerships:
• Collaborate with digital and technology teams to define digital client engagement enablers such as SC Invest and Discover spaces.
• Own and manage requirements definition, selection and implementation of content-related technologies and digital enablers.
• Collaborate with industry partners and SC ventures in identifying key opportunities and rolling out innovative solutions in markets to strengthen our position as leading wealth advisor
Processes
• Define & implement appropriate process and controls on the content platform to ensure accurate dissemination of the market commentary content produced by the CIO Office / authorized content producers and in line with the defined distribution rules for each commentary.
People & Talent
• Provide leadership, coaching, development opportunities and support to the team members by setting SMART objectives, managing performance & identifying / supporting development needs.
• Create, Maintain & Track a "Talent List" and succession plan for all positions.
• Create a work environment where members of the team can feel safe, motivated and empowered to perform their role at their best.
Risk Management
• Ensure compliance to controls and governance requirements.
Governance
• Uphold high standards of conduct and governance, with a focus on fair client outcomes.
• Ensure adherence to all internal guidelines and regulatory frameworks.
Regulatory & Business Conduct
• Display exemplary conduct and live by the Group’s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
Key stakeholders
• Group and in-country Wealth Management Heads
• In-country WRB Heads
• Group and in-country Wealth Management Product teams
• Group and in-country Segment teams
• Group and In-country Client Engagement teams
• Group and country Digital Sales & Marketing teams
• Group and in-country Brand & Marketing teams
• Data & Analytics teams
• Chief Investment Office team
• Group and in-country Legal & Compliance teams
• Group Advisory and Digital Advisory teams
• Group Client Journey team
• Group and in-country Digital teams
• Group Process Governance team
• Group Wealth Management Tech teams
Our Ideal Candidate
- Graduate or post graduate professional.
- 10+ years of experience in the financial industry and had performed in similar leadership capacity.
- Sound knowledge of Wealth Management propositions, products and engagement models.
- Excellent communication skills with the ability to influence outcomes.
- A thought leader - big picture thinker with a strong grasp of industry trends and a predisposition for market disruption.
- Proven experience in project management to develop and deploy systems and processes as related to multiplatform content delivery and partner management.
- Advanced understanding and experience in product and platform marketing with an eye for developing quality assets and content.
Role Specific Technical Competencies
- WM Products and Processes
- Market Knowledge
- Digital Channel Management
- Social Media Management
- Content Marketing
- System and Technology Integration
- Copywriting & Content Writing
About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.
Together we:
- Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
- Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
- Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
What we offer
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
- Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
- Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
- Flexible working options based around home and office locations, with flexible working patterns.
- Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
- A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
- Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
Recruitment Assessments
Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
Visit our careers website www.sc.com/careers
