Drive e-commerce success within SAPMENA region, blending creative vision with data-driven strategy to capture market share and establish a dominant online presence.
REGIONAL E-COMMERCE GROWTH STRATEGY
· Develop and execute regional plans to increase online sales, expand market share, and elevate brand visibility.
· Conduct in-depth market research and competitive analysis within the region to identify unique growth opportunities and tailor strategies accordingly.
· Collaborate closely with the national e-commerce team to ensure alignment with overall brand objectives while addressing specific regional nuances.
· Partner with regional sales teams to develop omnichannel strategies that drive online sales and seamlessly integrate with brick-and-mortar efforts.
REGIONAL NEW PRODUCT LAUNCH ACTIVATION
· Spearhead digital launch campaigns for new products within the region, ensuring impactful visibility, strong engagement, and successful market penetration.
· Adapt national launch campaigns to resonate with regional customer profiles and preferences.
· Analyze regional performance data and consumer insights to optimize launch campaigns for maximum impact.
REGIONAL TRANSACTIONAL MEDIA EXPERTISE
· Manage and optimize regional media campaigns across platforms, maximizing ROI and driving sales and e-commerce market share growth.
· Leverage a deep understanding of the regional e-shopper – their online behavior, needs, and preferences – to create highly targeted and effective media campaigns.
· Utilize platform-specific advertising tools and strategies to reach target audiences within the region.
· Track and analyze regional campaign performance, identifying key learnings to continuously refine and improve strategies.
This role calls for a data-driven and creative individual with a strong understanding of the regional e-commerce landscape, who can effectively tailor strategies to resonate with local consumers and drive exceptional results.
