Job Description: Marketing and Content Specialist – Chinese Market
Location: Singapore / Dubai
Role Overview: We are seeking a creative and dynamic Marketing and Content Specialist with a strong focus on TikTok and other social media platforms to drive engagement and sales of the Dubai Golden Visa to Chinese residents. The ideal candidate will be of Chinese origin, fluent in Mandarin & English, and have a deep understanding of Chinese social media trends and consumer behaviour.
Key Responsibilities:
- Develop and execute marketing strategies targeting Chinese residents for the Dubai Golden Visa program.
- Create, edit, and manage engaging content for TikTok and other Chinese social media platforms (e.g., WeChat, Weibo).
- Build a robust content calendar that aligns with the marketing goals and resonates with the Chinese audience.
- Utilize creative storytelling and video content to promote the benefits and lifestyle of the Dubai Golden Visa.
- Monitor social media trends, insights, and platform updates to optimize content and increase engagement.
- Collaborate with the digital marketing team to ensure consistent messaging across all channels.
- Analyze campaign performance data and adjust strategies to achieve desired results.
- Engage with followers, respond to inquiries, and foster a sense of community to build brand loyalty.
- Develop partnerships with influencers and content creators to enhance brand reach and visibility.
Qualifications:
- Native or fluent in Mandarin; proficiency in English.
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in marketing and content creation, preferably targeting Chinese consumers.
- Expertise in creating and managing content on TikTok and other Chinese social media platforms.
- Strong understanding of Chinese culture, consumer behaviour, and digital trends.
- Creative thinker with excellent storytelling and video production skills.
- Data-driven with the ability to analyze performance metrics and optimize campaigns.
- Knowledge of the Dubai Golden Visa program or experience in promoting similar products/services is a plus.
