This is an exciting time to join the Publicis Family, which this role gives you the opportunity to work with a renowned and exciting new client of ours.
We are looking for an individual who can help to reinvent clients and guide them through their business transformation. This role will require the individuals to be proactive, entrepreneur-minded, open-minded, nimble and agile to work on an ever evolving client business and create/deliver award-winning digital performance media campaigns using in-house solutions (eg: Growth OS) whilst managing day-to-day planning, buying, implementation, optimization and reporting requirements for client’s business needs. The individual has to show good conduct of being a mentor to groom junior members in the team and proactively sharing knowledge with the team.
Expectations of a Performance Manager:
- Craft, present and align media performance strategy with client to drive campaign objectives; leads and conversions
- Manages the daily workflow of all bottom funnel campaigns, and working with various internal and external stakeholders, including creative agencies and media owners to deliver campaign objectives
- Overlooking and optimizing performance marketing campaigns across the channel mix including SEM, programmatic display/video, paid social, E-commerce and retargeting to drive leads and conversions
- Work with Director and Integrated manager to develop and propose full-funnel campaigns to client
- Ensure best practice for E-Commerce, Search, Programmatic Display/Video and Social buying and planning
- Ensure on-going test and learns to drive campaign performance
- Lead on day to day running of bottom funnel campaigns of the account
- Drive relationships at the appropriate levels of our client organization
- Make in-depth recommendations based on strong grasp of analytics, marketing & research concepts
- Assist in mentoring, and developing team members
- Be familiar and become the power user of all trade and inhouse tools to conceptualize the media plans and justifications, especially in providing analytical view of the results
- Work closely with the Strategy Manager and/or Director to jointly drive media strategies and solutions during brand planning, QBR and any senior client facing discussions.
- Act on behalf of the team like a digital media entrepreneur to defend the agency’s quality of work
- Liaising with the team to ensure that the overall portfolio billing health is up to date and accurate by required deadlines (Reporting / billings, PCAs etc)
