The individual is focused on manage the product designated product portfolio and its related solution with clear Go-To-Market strategies into targeted industries, while creating competitive edge against our keen competitor(s) working with stakeholders in global, regional and local.
Product
- Plan, develop and implement of product portfolio strategies with SMART goals
- Responsible for the product performance by revenue, GP%
- Manage the entire Product Lifecycle management of the products
- Collaborate with respective business unit and marketing teams to ensure that customer needs/values are incorporated into product design, branding, and marketing approaches as Voice of Customers (VOC).
- Schedule and facilitate new and existing product training sessions.
- Analyse and report the product malfunctions as feedback on quality improvement
Price
- Manage the product pricing thru market competition review and positioning thru analysis of pricing matched with market expectations to determine the ideal target price for products of the business.
Promotion
- Responsible for defining the release process and coordinating all of the activities required to bring the product to market
- Develop marketing strategies to grow quality inspection applications in Automotive, F&C, Semicon, Electronics and Medical industries and increase sensor products market share with channel partners.
- Develop tools and marketing collaterals with Marcom team to support sales activities
- Support Solution Marketing activities with Application Marketing members to develop sales tools incorporating Vision and Sensor products.
Place
- Plan go-to-market strategies in alignment with Country Sales (in APAC region) demand.
- Manage for product availability based on the customer's demand and our company’s needs
Competitor
- Monitor and update competitor activities to Global Product BU and Sales
- Develop strategies and plans or tools to convert competitor market share.
Sales Goal
- Responsible for regional sales budget of vision and sensor products and supporting total regional sales budget
Requirements:
- Degree / Diploma in Engineering or relevant discipline.
- At least 7 years of experience in Product Marketing Management in a regional role (Asia Pacific)
- Comprehensive understanding of Product (Sensor, Vision) & Market Trends
- Prior experience in Industrial Automation industry is a bonus.
