The responsibilities of a marketing director include:
- Marketing and brand strategy development to raise brand reputation and recognition
- Strategy implementation of a high-performing marketing strategy to improve business performance across on and offline channels
- Market analysis and evaluation of marketing campaigns
- Ensuring that marketing initiatives are effective, proactive and engaging
- Communicating marketing goals effectively, both within the team and the wider business
- Developing and leading a multidisciplinary team to achieve strategic goals and deliver a measurable result
- Creating best practices and using insights to develop and implement marketing plans across the business
