You will help to promote the Company’s products and services, creating brand awareness and drive customer engagement.
Responsibilities:
Marketing Strategy: Develop and implement marketing strategies to achieve business objectives. This includes conducting market research, identifying target markets and defining positioning and messaging strategies.
Brand Management: Manage and enhance the Company’s brand image and reputation. This involves developing brand guidelines, ensuring brand consistency across all marketing materials and monitoring brand perception in the market.
Digital Marketing: Develop and implementing digital marketing strategies to reach target audiences effectively. This includes managing the Company’s website, social media platforms, email marketing, online advertising, and search engine optimization (SEO).
Content creation: Creating engaging and relevant content for various marketing channels. This includes writing speeches, articles, social media posts, and product descriptions. You will also be responsible for the design of product information, brochures, posters, catalogues, and training materials. You are also to develop multimedia content such as videos, infographics, and visuals to support marketing campaigns.
Marketing Analytics and Reporting: Tracking and analysing key marketing metrics and performance indicators. Generating regular reports to measure the effectiveness of marketing activities and campaigns.
Skills:
Project management and event planning skills
Creative, an eye for design and good attention to details
Copywriting, editing and proof reading skills
Ability to multi-task and work under tight deadlines
Strong interpersonal and organizational skills
