About DigiFT
DigiFT makes it easy for Web3 companies to invest in TradFi assets by providing on-chain access to institutional-grade assets. With our Tier-1 regulatory license, we ensure that investments are not just protected, but secure and transparent.
For asset owners, particularly financial institutions, DigiFT enables them to issue blockchain-based security tokens that investors can trade with continuous liquidity using an Automated Market Maker (AMM).
DigiFT is Asia's first regulatory-compliant exchange for on-chain real-world assets to be licensed by the Monetary Authority of Singapore as a Recognised Market Operator and Capital Markets Services provider. Established in Singapore in 2021, DigiFT is dedicated to meeting regulatory requirements in the markets it operates in, while delivering innovative yet responsible financial solutions that push the boundaries of financial services.
About the team
Our marketing team is in a dynamic phase of growth, focusing on elevating brand visibility and generating quality leads through an integrated marketing strategy. We currently leverage channels such as social media, content marketing, email campaigns and event marketing to engage with our audience effectively.
The marketing team is based in Singapore. This person will report directly to the Marketing Director, and work closely with research, product and business development teams as well as external agencies to align our efforts with overall business objectives.
We have made significant progress in increasing the brand awareness of DigiFT as a leading regulated digital assets exchange and we are now looking to continue to expand our market presence, translate awareness into leads, while supporting the product team in finding product-market fit.
You will work with a small but motivated and collaborative team with a hand-on approach that encourages exploration, creativity and innovation.
The Opportunity:
In this role, you’ll have the opportunity to work on high-impact projects, including strategic brand and product positioning exercises to position DigiFT at the intersection of both Web2 and Web3 finance. This is a valuable opportunity to dive deep into the fast-evolving finance industry, particularly in the capital markets and tokenization space.
You will also work on high-profile projects such as our recently launched pioneering capital markets conference – CAPITALX – positioning DigiFT alongside prestigious events like the Asia PE-VC Summit and the Milken Institute Asia Summit.
What You'll Do:
- Content strategy: Define DigiFT’s content strategy that serves our audience, tells our story effectively, and drives growth throughout the funnel
- Content roadmap: Own the content calendar, which includes content across multiple mediums and audiences.
- Content distribution: Focus on distribution from the time you build a content roadmap and develop campaigns to increase traffic to content.
- Improve existing content: Update existing content to improve SEO and drive conversions and repurpose content across multiple channels.
- Content team management: Engage contractors or agencies where necessary and balance the use of AI marketing tools together with their efforts.
- Content measurement: Analyze the impact of content and prioritize the roadmap based on content that builds our brand, drives traffic, and converts.
- Demand Gen & SEO: Coordinate with demand gen efforts to ensure content helps us hit pipeline goals through SEO and gated content production, while also meeting our quality bar. Support Demand Gen efforts particularly event marketing efforts.
- Collaborate cross-functionally: Manage and prioritize content requests, interview and/or ghostwrite with subject matter experts, and serve as the primary editor across teams
- Content process: We do not have all of our processes, tools, and workflows built out yet; you’ll help us build the foundation and maintain and develop DigiFT’s voice and tone.
- Comms: Own the corporate communications piece, ensuring that our overall story is consistent across multiple channels. Own the public relations piece with support from contractors where necessary.
- Brand & storytelling: Collaborate on the company story and vision with the founding team, product marketing, and PR
We think you'll be an amazing fit for this position if your application can demonstrate:
- 5+ years of experience in content marketing, including at web3 or fintech companies. Applicants with agency experience in related-fields are highly encouraged to apply.
- Equally comfortable writing and editing with a high quality bar
- Proven ability to both set content marketing strategy and create content
- Experience managing a content roadmap and editorial calendar
- Experience in utilizing AI tools and/or hiring and managing contractors and agencies to help with content production
- Ability to manage production, working with contractors as needed, across multiple content types from thought leadership content to resources and templates to video.
- Passion for educating audiences through industry-leading content
- Experience in event and partnership marketing a plus
