The Asia Business Development and Marketing team is an ambitious and talented team that deliver best practice marketing initiatives Asia-wide. The team is a critical enabler to Turner & Townsend’s growth strategy in Asia.
In line with continued business growth, we are seeking a Marketing and Communications Associate Director who will be responsible for developing and executing our marketing, communications and digital marketing plan, and subsequent initiatives Asia-wide. This role will manage the marketing budget, provide demonstrable ROI, and guide senior stakeholders to produce compelling thought leadership and insightful events.
The successful candidate will demonstrate a sound understanding of marketing strategy and execution, and operate at both strategic and hands-on level. He/She must develop strong internal relationships and be comfortable challenging and leading technical professionals. The role will directly line manage 3 existing, talented marketing professionals.
Key responsibilities include:
Strategic planning and best practice:
- Develop and execute the Asia marketing and communications strategy and plan, in line with priority sectors and markets.
- Support priority pursuits, alongside business development and operational teams, with targeted campaigns that influences buying behaviours.
- Own the marketing budget Asia-wide, overseeing requests for investment and driving ROI.
- Be brand custodian in Asia, driving brand compliance, understanding and training.
- Develop best practice processes and tools to enable high quality events and thought leadership.
External communications and marketing
- Work with Campaigns Manager for executing strategic Asia-wide marketing campaigns. This includes stakeholder management, multi-channel execution, internal communications and ROI.
- Support external communications activity including award submissions, media relations, social media, digital, and associated profile raising activities within Asia.
- Work directly with Turner & Townsend’s leadership team to provide strategic communications advice.
- Supervise external PR agency relationships and engagement to secure positive media coverage for agreed campaigns.
- Support in directing strategic-level external event, sponsorship and conference activity; implement clear strategies for priority events and conferences to drive client engagement and ROI.
Internal communications:
- Support internal communications plans targeted at employees across different offices, segments, service lines, and functions to promote employee engagement.
- Work alongside the sector/segment/cost centre leads to host strategic internal conferences and events.
- Deliver inspiring brand-led communications content and activities to the Turner & Townsend employee audience.
Reporting:
- Establish measurements and tracking to ensure and demonstrate the ROI of all communications activities.
- Establish or maintain methods that provide visibility to the Asia-wide business on upcoming activities and initiatives.
- Produce and/or contribute to Board reports, performance reviews and summaries, as needed.
Other:
- Champion global/Asia programmes, deliverables and initiatives across the region.
- Manage/supervise performance of marketing and communications professionals within Asia.
- Work as part of the Asia Pacific marketing and communications function, in addition to working with global communications professionals.
- Work in conjunction with client and bid professionals in the Asia business generation team.
