The Digital Marketing Manager to be responsible for sustaining and driving the digital marketing plans for Raffles Hotel Singapore and its business units including platforms such as Luxury Consortias, Online Travel Agents (OTA) and Global Distribution System (GDS) as well as provide timely update on hotel developments to all relevant partners. The role also encompasses the management of all hotel websites, social media channels, hotel online reputation tools as well as to manage the hotel’s influencer engagement programme.
Primary Responsibilities
Drives Digital Marketing Plans For Hotel
- Assists to strategise and execute the hotel’s digital marketing communication plan.
- Ensures high performance on digital campaigns through effective data analytics.
- Supports corporate and brand on digital marketing initiatives.
- Supports hotel’s operations with cross marketing opportunities, leveraging on hotel and brand databases.
Management Of Websites And Microsites
- Manages vendors to ensure delivery of website enhancements and best-in-class customer journeys
- Manages content for hotel main website, microsite and standalone websites for Food and Beverage outlets, Arcade and Spa.
- Ensures SEO and SEM synergies across all websites.
- Drive e-commerce through data analytics and marketing strategies.
Develop Marketing Plans For Luxury Consortias, OTAS And GDS
- Works hand in hand with Revenue Management on management of OTAs communications.
- Oversees collaborations and maximises marketing opportunities with Luxury Consortias, ensuring accurate and timely communications onto platforms.
Drives Social Media Awareness
- Manages, supervises and/or create content for all of the hotel’s social media platforms and drive engagement.
- Management of social media agencies to ensure optimisation of content engagement.
- Develops a social media influencer programme for all areas of the hotel.
- Identifies potential social media influencers and executes programme to drive hotel’s awareness in the social media space.
Manages Hotel’s Online Reputation
- Oversees online reputation management through reviewing responses for hotel across multiple platforms in a timely manner.
Other Responsibilities
- Reviews and identifies digital partnership opportunities to support hotel’s operations and business objectives.
- Manages digital reporting tools for hotel and communicates reports internally as well as supervising action plans for improvements where needed.
- Performs any other duties and responsibilities that may be assigned.
