Expectations of the copy-led Creative Director role
- Lead group brainstorming/concept development sessions
- Lead and inspire creative teams to develop innovative design solutions, from broad concept development through implementation
- Provide clear constructive direction on content and design solutions
- Lead creative and production teams to ensure feasibility of design solutions and articulate design principles and guidelines for implementation
- Set and manage client expectations regarding design process and deliverables
- Ideate, craft and execute original and iconic creative concepts in response to client briefs, objectives or goals
- Is responsible for the proper placement, context and meaning of every image and graphic element within a creative assignment
- Extend client relationships and explore new ways to deliver value
- Develop creative ideas that meets both our clients’ objectives as well as our business objectives, maintaining the company’s expected levels of creative excellence and professionalism
- Manage multiple projects from concept through to completion, working with both in-house resources and third-party vendors
- Collaborate effectively with the broader creative team to develop disruptive and iconic work
- Work closely with copy-writer to hone skills and elevate work
- Manage multiple projects from concept through to completion, working with both in-house resources and third-party vendors
Expectations as a member of our community
- You believe passionately in the power of creativity to bring change to the world. But you’re realistic and have a clear-eyed view of what it will take to get there: not a path you walk alone, but with a group of people putting a diverse range of skills and perspectives to work, towards a common goal
- Your ideas and your voice will be heard, respected and protected with passion. Ideas are not disposable commodities here, they are our most precious assets
- You will be tested, you will be challenged and you will be pushed beyond your comfort zone, but you will equally be supported, encouraged and celebrated. Because the true value of a community is that we bring out the best in each other
