Identify demand and potential markets for products and services that the organization may offer. Also, to plan fresh programs to generate new interest in products & services.
Work in tandem with directors, finance, sales, and other staff to develop strategies and materials to acquire and retain customers.
Expected to direct programs that combine advertising with purchasing incentives and target them to customers in media, in displays, or at events to increase sales.
Contribute to growing brand awareness and developing brand loyalty programs.
Coordinate with product development, sales staff, and public relations to help organization maximize profits and market share while ensuring customer satisfaction.
