Digital presence is a key part of Minmed Group. The Creative Executive will be responsible for conceptualising, developing, and executing visual aspects of the brand on print and digital that drive brand awareness, enhance customer engagement, and increase sales. Collaborate with cross-functional teams to create compelling content, design captivating visuals, and execute marketing initiatives across various platforms and channels. This role requires a combination of strategic thinking, creativity, and project management skills.
The Creative Executive should have a creative flair and ability to translate objectives into good design and be consistent in following market trends, providing effective ideas and rendering aesthetically pleasing pages, posts and newsletters at regular intervals. He/she is expected to be familiar with website trends, facebook, instagram, telegram, linkedin, tiktok and any other new platforms as they arrive.
This is a high energy role with potential for vertical mobility in a green field industry.
Role & Responsibilities:
- Work effectively in a team reporting to the Marketing manager
- Develop creative visuals and campaigns that align with the company's objectives and target audience.
- Lead and create engaging content, visuals, videos, and informational graphics layouts across social media platforms, email marketing, digital advertising, print media, and events
- Stay updated on industry trends, consumer behavior, and emerging marketing techniques to identify new opportunities for the brand.
- Manage and maintain the brand's visual identity, ensuring adherence to brand guidelines across all marketing materials.
- Initiate and execute experiments to identify trends and consumer behaviour
Requirements:
- Minimum Degree in Marketing, Advertising, Graphic Design or related field
- Proficiency in graphic design tools, such as Adobe Creative Suite is a requirement
- Strong understanding of marketing principles and best practices
- Experience in managing social media platforms, content management systems, and email marketing tools
- Good interpersonal, oral and written communication skills
- Ability to think creatively and strategically, translating ideas into effective marketing campaigns
- Strong project management and multitasking skills, with the ability to meet deadlines
