- Campaign management: Designing, managing, and evaluating marketing campaigns
- Budgeting: Managing budgets for marketing campaigns
- Collaboration: Collaborating with advertising and creative departments
- Market research: Performing market research to find new opportunities
- Social media: Directing social media engagement strategies
- Advertising: Reviewing advertising material for print and digital media, and preparing advertising contracts
- Analysis: Analyzing market trends and conducting competitor research
- Content management: Managing content and updates for customer and internal touch points
- Events: Participating in events
- Sales support: Providing sales support
- Pricing: Developing pricing strategies for products and services
- Client meetings: Meeting with clients to present campaigns and offer advice and strategies
- Staff management: Overseeing staff and ensuring deadlines are met
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