- Develop and Execute Online Marketing Strategies: Plan, implement, and manage strategies to enhance the company's market position.
- Maintain Website and Social Media Relevance: Ensure updates and relevancy for the website, social media platforms, and all marketing-related materials, integrating with offline marketing events and e-commerce platforms.
- Create and Manage Visual Content: Update, create, and conduct video or photoshoots; design and post content for official social media channels.
- Manage Social Media Content: Oversee all published content (images, videos, written posts) on platforms like Facebook, Instagram, and TikTok; monitor sales conversions and respond to social media comments in a timely manner.
- Implement SEO Strategies: Apply SEO techniques and review website performance using Google Analytics and tracking parameters.
- Source and Manage KOL Influencers: Identify and manage Key Opinion Leaders (KOLs) for advertorials and marketing campaigns.
- Ensure Timely Social Media Updates: Maintain a schedule for regular and effective social media postings.
- Execute Marketing Plans Within Budget: Implement marketing strategies in alignment with the budget, ensuring effectiveness and efficiency.
- Handle Ad-Hoc Projects: Assist with various additional tasks and projects as assigned.
Qualifications:
- Bachelor's Degree in Marketing, Communications or a related field.
- Proven experience in marketing, preferably in Healthcare sector.
- Strong understanding of social media platforms, trends and best practices.
- Strong project management skills and the ability to manage multiple campaigns at a time.
- Creative and has the ability to problem solve and develop innovative marketing strategies.
- Excellent communication and interpersonal skills to work effectively with cross functional teams.
We regret to inform only shortlisted candidates will be notified.
This is in partnership with the Employment and Employability Institute Pte Ltd (“e2i”).
e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives.
By applying for this role, you consent to our company’s PDPA and e2i’s PDPA.
