Responsibilities:
- Develop annual & quarterly Integrated Marketing Plan based on Geo/Vertical business requirement, work out Campaign Assets and tracking country’s performance.
- Executes campaigns and supporting tactical activities (e.g. physical event, digital marketing, webinar, telemarketing), monitors and tracking marketing KPIs, and takes corrective action, to drive and co-operation with cross functional teams to boost brand awareness and drive business growth.
- Accountable for marketing contribution to business results and marketing ROI.
- Market insight: Conduct market research to identify customer needs, market trends, and competitors’ activities; to use data insights to adjust marketing strategies.
- Campaign Planning: applied skill in the proper implementation of the marketing mix, Utilization of value propositions to develop key messages, Alignment of target audience to prioritized offering/solution focus area, Development and selection of assets aligned to sales cycle stage.
- Campaign Execution: applied skill in the proper execution of campaigns/tactics in support of the program plan, Business Controls including managing budgets and controlling costs, adjusting campaigns/tactics based root cause analysis, Pipeline management including nurturing and progression.
- Agency/Vendor Management: applied ability to proper manage, direct, and team with agency and vendor partners.
- Management System / digitalization: demonstrated knowledge of the marketing management system and utilization of reporting/other digital tool to provide quarterly updates regarding business performance.
Requirements:
- At least 5 years of working experiences in creating and executing marketing strategies to promote the company’s ICT products and services.
- At least bachelor degree in any relevant major.
- Minimum 5 years of marketing experience in ICT industry.
- Ability to influence multiple stakeholders and lead cross-functional projects across categories and departments.
- Knowledge on the ICT related products and domain (such as wireless domain).
- Ability to manage multiple tasks in a deadline-driven environment.
- Excellent Knowledge of Excel/PPT and interested in design and video production.
Interested candidate who wish to apply for this position, please click on APPLY NOW.
EA License No.: 01C4394 | PERSOLKELLY Singapore Pte Ltd
EA Registration No.: R1331238 | Tan Ti Ying
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