Job Description:
We are looking for a dynamic and experienced Marketing Specialist to join our team at AIMS Immigration Specialist. The ideal candidate will be deeply familiar with SEO, SEM, and proficient in leveraging all social media platforms to enhance our brand’s online presence and lead generation efforts.
Responsibilities:
- SEO and SEM Strategy Development: Develop, implement, and manage our SEO and SEM strategies to increase online visibility and improve our search rankings.
- Content Creation and Management: Create compelling content for our website and social media platforms, ensuring it is optimized for search engines and user engagement.
- Social Media Management: Manage and grow our presence on all relevant social media platforms, including Facebook, Instagram, LinkedIn, Twitter, and others.
- Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns and social media activities using analytical tools. Provide regular reports on key metrics and insights to guide strategy.
- Market Research: Conduct market research to identify trends, competitor strategies, and new opportunities in the immigration consultancy field.
- Campaign Management: Plan and execute digital marketing campaigns, including PPC, email marketing, and social media advertising.
- Brand Promotion: Work collaboratively with other team members to promote our brand and services effectively to our target audience.
- Collaboration with External Partners: Collaborate with external agencies or vendors as required to develop and implement marketing strategies.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in SEO, SEM, and social media management.
- Strong understanding of current online marketing concepts, strategies, and best practices.
- Experience with Google Analytics, Google Ads, and other analytical and advertising tools.
- Excellent content creation and writing skills.
- Ability to work independently and in a team environment.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
