We are looking for an hands on individual with a strong team spirit, an entrepreneurial mindset, and the flexibility to work on a variety of topics. The person should be comfortable working within an international culture as the team is multi - cultural, in both French and English language. Also should be well travelled & open minded to deal with team members of every market and different working cultures.
Key Responsibilities:
1.Operational Marketing – Focus on French and Pacific Markets
- Collaborate with sales managers and distributors in French and Pacific markets to develop tailored operational plans, go-to-market strategies, and communication campaigns.
- Lead the planning and execution of marketing initiatives, including product launches, media campaigns.
- Ensure strong brand visibility and excellence in-store by overseeing POSM and promotional campaign execution.
- Manage relationships with French communication and media buying agencies.
- Adapt global campaigns to fit French market needs.
- Supervise French social media platforms and maintain brand websites in coordination with the Group Digital Marketer.
- Manage and maintain the A&P budget for both French and Pacific markets.
Reports to: Head of French Markets
2.Global Branding & Communication / Global Marketing Coordination
- Develop sales and consumer brochures, brand catalogs, and product documentation for group house brands in both English and French.
- Assist in the creation of global brand assets and contribute to global campaigns (offline and digital).
- Ensure brand guidelines and graphical elements (artwork, collateral) are consistently up-to-date and accessible.
- Share best practices and marketing insights across the group, ensuring local execution is aligned with global strategies.
3. Product Development & Range Management – House Brands
- Monitor competitor activity and product trends in Panamex’s key categories, providing monthly reports.
- Support the development of the house brands' product portfolio, focusing on categories like detergents, baby and adult diapers, insecticides, and food products.
Responsibilities include:
- Collaborating with supply chain teams and external partners (consultants, legal teams, factories, packaging agencies) on product and packaging development.
- Ensuring product compliance with market-specific regulations, labelling, and documentation requirements.
- Managing the ongoing product range, including extensions, phase-ins, phase-outs, and improvements.
Reports to: Group Marketing Manager
Requirements :
- Minimum of 3 years’ experience in marketing roles such as Product Marketing Manager, Brand Manager, Trade Marketing Manager, or Marketing/Communication Manager.
- Experience in product development, particularly in laundry detergent or personal hygiene categories, is a strong advantage.
- Ability to manage multiple projects and markets simultaneously.
- Fluency in both French and English is essential for this role, as it involves working with French-speaking clients and developing packaging for French markets. Proficiency in Spanish would be a plus to work on the Latin markets.
